According to latest report of the Department of interactive advertising, online advertising is growing, even during the current economic downturn.
New figures published by Department of interactive advertising (Interactive Advertising Bureau - IAB), the auditing firm PricewaterhouseCoopers leading (PwC) and the Research Center for the ad world that money into advertising activity online has increased 4.6% in the first half of this year and the first through the field of traditional television advertising.
Spending for online advertising was up to £ 1.75 billion and now account for 23.5% of all sales advertising market. This is a record in the industry, with nearly 17% of the contract was signed during this recession period.
"Advertising on the Internet has exceeded all expectations up to achieve growth in market conditions the most difficult," Guy Phillipson, chief executive of the IBA stated.
Online advertising has proven superior compared to other types of advertising such as television, print and radio. Although the advertising industry has lost £ 1.5 billion. "We were down a slope in the previous year but even in the engraving industry economic conditions, marketers still recognizable values, responsible and reasonable price of online advertising.
Also according to the report, the payment industry is increasingly looking to gain advantage with advertisers. This activity accounts for 60% of online advertising revenue.
Marketers have poured 1.05 billion pound form of advertising, accounting for 59.8% of the total funding for their online advertising. Scope of advertising technology offers the most money and accounting for 19% of the market turnover. Telecommunications ranked second with 14% and financial third with 13%.
"Perhaps surprisingly very worthwhile, an economy" setbacks "is leveraging digital technology. Therefore, that the "change of honor" from other forms of traditional advertising to online advertising. This area is very promising and worth the investment affordable for a period instability, Eva Berg-Winters, an expert at the PwC online advertising
