Marketing by Landing page

Landing page or pages also known as jump pages or splash page, a site temporarily or have the ability to regularly jump into a web of when people use the Internet has just visited the site of. It usually appears as a pop-up and often have a content ad, a notice, a promotions or connections to other web pages.

In marketing activities on the Internet, Landing page are increasingly popular use. How to use this tool effectively? Michael Fleischner - an expert in marketing on the site looking for information with more than 12 years experience in the field of marketing, said that despite serving any purpose any (advertising, notices, promotions ...) then a destination only works when it leads people to surf the web action (purchase, use the services or follow the requirements that businesses set out the site). He raised seven secret below to help businesses achieve the goals mentioned above.

1. Create the title big, bold and relevant to their target customers.

If it does not cause the attention of customers with a title like this, make sure the remaining contents of the page "depends also be ignored. That is why businesses, the marketing experts often test several landing pages at once to view the page "depends what attracted people to use the Internet. Generally, these sites "depends on the judge properly the interests of customers will cause the most attention.

2. Use visual images, live to illustrate.

If customers have to read up both title and the title is secondary to understand who we offered what it can be difficult to drag them out further. Here, the visual images have a great effect in creating the attention of customers. Their images can transfer a message of business quickly as possible.

3. Use witnesses.

Consumers rarely buy products that have not been heard about that product, which tend to purchase by the introduction, encouraged by others, especially when purchasing on the Internet. The use of witnesses (through images, quoted speech, video, audio recording ...) will remove the tan concerns of new customers and the rumor from the outside of any business .

4. Up to use the word "free".

Make an offer to use the product or service is a free way is working well, causing customers to take action (participation promotions or simply provide some personal information such as name, e-mail address ... to businesses with the database do research, direct marketing).

5. Make offerings to conditions.

Should create the urgency of an offer in the "depends" by setting the limit of time. It's also possible to limit the number of people registered to become members or prescribe specific criteria for participation in a program promotion. Should view the test conditions to work how to potential customers to adjust to appropriate.

6. Giving a method of payment vary.

Some businesses are often only make a payment method for potential customers want to purchase products or its services. How this will make some customers feel comfortable and can be removed from the intention to purchase.

7. Test regularly.

The test regularly will help enterprises to draw the conclusion Landing page which is working well for the target customers, thereby improving the rate of potential customers converted into actual customers through the program more Market in the "depends". The experiment will also help enterprises better understanding of the trends that are also in the market.

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A battle Amazon and eBay

Economic difficulties due to financial crisis does not contain one, and in this context, eBay disadvantage to the Amazon in the market shopping online because of the wrong strategy.
Days people still thought e-commerce less affected by economic crisis in comparison with trade in the world that the argument that when consumers do not go shopping in the supermarket they can still go online, looking for cheap goods, essential goods ...

However, in fact, when a consumer is so confined, they reduce spending regardless of the target in restaurants or on the Internet. A survey of eBilme, a pay service over the network, showed that 48% of respondents said they will delay the shopping over the network in the coming time. This situation causes a competition between two manufacturers retail largest online world is as Amazon and eBay put into place stress and the win is now a case of Amazon.

Previously, two manufacturers have two different directions so often declare they complement each other and not compete directly. focusing on eBay Auction with thousands of shops of consumers to create, Amazon also sold retail directly.

But now, eBay moved the focus to the sales price is fixed, the Amazon also encourages consumers to open retail shops should Amazon carrots on the progress the two sides closer together in the development strategy.

Only the Amazon is to take advantage offered is their database customers each transaction on Amazon to sell its direct interests of each person. Those who purchase through the Amazon knows chuyện are then carried this occasionally inviting offer the same product or product they each search, learn about the Amazon. The firm also inviting customers commented on the product purchase. EBay also due to give people dealing with each other so it appears increasingly remote leaving customers.

In fact, three years ago, eBay has higher traffic than Amazon, but up to 30% today, volume users often have registered for an account on eBay is 84.5 million, just over 81 million customer Amazon's regular negligible.

Amazon and eBay exceeded in many other aspects. In 2005, the total market price of the eBay fold three times Amazon. Meanwhile, Wall Street enjoyed a eBay does not take money to reserves and cash flow is very stable. This year, the price of eBay stock reduced by half and prices of Amazon first overcome eBay on May 7 / 2008.

General Director of eBay, John Donahoe, who has just laid off 10% of the number of employees of eBay's 16,000 people, to acknowledge the New York Times that eBay did not arrive in time according to the new trend of e-commerce. He said, is concentrating rebuilding eBay for customers shopping not want to labor in the auction prolonged time.

Meanwhile, Executive Director of Amazon, Jeffrey Bezos, said the many years after the pilot failed, the current retailers third seat on the Amazon rent makes up 29% of airline revenues this. This is the type of business the traditional eBay.

Someone commented, that eBay has probably can put the remote Amazon when it was also the place to sell books and music tapes and discs. But eBay has lethargy with the market, only want to build a house where a coordinated auctioning should have ignored many opportunities. Therefore, Amazon immediately successful in battle strength of the eBay site, eBay also doubt have to compete with Amazon on a well-known area retailers directly.

E-commerce is usually derived from the specific products such as MP3 music, digital movies, electronic books by distributors directly over the network. However, eBay has virtually no strategy to exploit what trends it. eBay on the floor should focus attention on sales, the level of losses each quarter and once focused on short-term goals, they lose the long-term vision.

According to New York Times, eBay has been known for many years from now people are shopping over the network ever been cheated when buying through auction or at least every dissatisfied with the actual goods at will away from the type of auction. However, they do not want to do what is causing disorder may ten million customers have registered for this is the main source of their income.

In fact, eBay also try to open a new development direction as the Skype purchase, phone manufacturers online famous; StubHub, site specializing in buying and selling all types of tickets, and a series of site ads Classifield. eBay also building a new site, called eBay Express specializes in retail, to transfer operation of retail price fixed at eBay to only use the method of payment through PayPal and eBay's purchase again. But also by the eBay does not dare to promote a strong eBay Express for fear affect eBay.

Question by the largest operator eBay did not respond well known is that eBay is the What? One group believes that it is the eBay sales discounts, is where the buyer finds a member even if they participate in any form. A different group that eBay brand name attached to the operation auctioning so too stressed if other factors will make the brand loang this tradition.

Because hesitation that eBay should stand a raw spot while Amazon advanced strongly on the front. Last year, eBay must be reduced in the Skype purchase price is 1.7 billion U.S. dollars although the actual purchase price of up to 3.1 billion Dollars.

Conversely, Amazon has a review progress slow but sure. Jeff Bezos, when answering interview to the New York Times, that they're willing to wait for the seeds sown in seven years to pick fruit. While eBay expanded orientation Classifield advertising, online payment and telephone Internet, Amazon spent hundreds of millions of dollars to build a brand where the retail reliable - as ready to pay for guests when the purchase to be impediments.

Amazon has enable the shop on eBay by his side. As Deb and Andrew Mowery, each selling household items on eBay since 1999, said today 60% of their revenue from Amazon, eBay is only about 20%. Thanks to the slow but sure, the Amazon where the filter is selling reliable and eliminating the hand specialist fraud or deceit defraud.

An analysis for comments that for the same, failure of eBay is by how they treat customers, the purchasing needs have really do not want to because the quality of goods sold varies according to the vendor.

What hours a place to sell all types of gold lower and upper house cam, which is mainly the view of the items, eBay do not attract those who are considered e-commerce is serious, not to shop, said. Perhaps it is also a lesson drawn for those who want to do electronic commerce.

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5 sites create short links for you

1. Swiftyurl.com: With Swiftyurl you to easily convert from long linked to 1 links short. Only with 1 simple steps that you have successfully

2.Notlong.com: If you have 1 link long that there is a problem in the email or share with everyone, please copy the link and paste it on this page. Your new link will be formatted as: your name.notlong.com
3. Moourl.com: This is simple and easy. This site has the look and feel quite nice and style of 1 site 2.0
4.Esyurl.com: Convert the link length and complexity of the short link. Helping you share in blogs, forums, email and more. This page also have 1 again is application for uploading your files onto their own and receive 1 Esyurl of links to share files. Limit each files take up a 2MB. Completely free and does not need to register.
5.Tweetl.com: Built by Twitter, 1 social network and blog service used to send messages, SMS and web interface to create your own. To use the advanced features of Tweetl then you must have accounts of Twitter. However, not mandatory. In the process of writing this article, it looks like this site are in the process of upgrading ...

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Merge addresses of sites 1 Address shortened

In the process of using the Internet, will have the time you need to share for friends and relatives of their web addresses many different 1 at the same address as the photos, all the clips ... or you just 1 want to remember the series of your favorite sites to be able to access anywhere, instead of relying on the browser's bookmarks. Han will take a lot of time to copy and paste, then, the recipient will have to make sure the wall each link if there is intention to visit the next time. However, 1 simple and effective than many, it is Collectively all the links it to form 1 Road links short and easy to remember more. Shrink2One will help you do it.
Shrink2One is a free service, allows you to combine multiple addresses into the web page 1 Road links extremely simple and easy to remember. Now, rather than have to remember many more links to access the web, you just remember only 1 Road links to short a lot more.
To use the service, you simply visit the site, electrical address of the site you want to share, put the title site in the New Title and enter your password to access the Password (password actually required). Finally, click on Shrik Now.
The service will provide you with new links after shortened, along with the list of sites selected for Thumbnail images of each site. You simply click on individual links or on each photo to access the site on the list.
Finally, you simply copy the link shortened to share it with your friends (accompanied by your password if the above steps you have set up password protection), or we can also use this method to access to your favorite sites as if in 1 is a new computer, does not contain a list of available bookmarks on your browser.

A simple method but extremely effective.

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FreeBurner for Everyone

FreeBurner for Everyone

One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, "more for free!" Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.

FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and "Reach," which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the "Item Views" checkbox to activate these PRO features.

MyBrand
The MyBrand service (also PRO-level) is located under the "My Account" tab after you've signed in. MyBrand lets you maintain consistency between your feed address and your hosted website's domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the "My Account" link in the upper left-hand corner, and then click "MyBrand". Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you'll be playing around with in order to successfully activate MyBrand.

Previous "PRO" customers will not be charged for the month of June 2007 and beyond. Also, after newly activating either of these features or services, you'll notice a nifty new "PRO" badge next to your feed(s) on My Feeds page.

Welcome to FreeBurner!

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