12 photo ads technology unique

Only an image, the manufacturer can highlight features excellent or transmit messages about the product
"Some windows should be closed when the web browser (web ad blocking technology Symantec black).

EPhone 900 with the ability to super-fast Web access to help in emergencies.

Anti shake camera Olympus.

Omax wide angle lens captures more.

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Online advertising "throne" in crisis

According to latest report of the Department of interactive advertising, online advertising is growing, even during the current economic downturn.

New figures published by Department of interactive advertising (Interactive Advertising Bureau - IAB), the auditing firm PricewaterhouseCoopers leading (PwC) and the Research Center for the ad world that money into advertising activity online has increased 4.6% in the first half of this year and the first through the field of traditional television advertising.

Spending for online advertising was up to £ 1.75 billion and now account for 23.5% of all sales advertising market. This is a record in the industry, with nearly 17% of the contract was signed during this recession period.

"Advertising on the Internet has exceeded all expectations up to achieve growth in market conditions the most difficult," Guy Phillipson, chief executive of the IBA stated.

Online advertising has proven superior compared to other types of advertising such as television, print and radio. Although the advertising industry has lost £ 1.5 billion. "We were down a slope in the previous year but even in the engraving industry economic conditions, marketers still recognizable values, responsible and reasonable price of online advertising.

Also according to the report, the payment industry is increasingly looking to gain advantage with advertisers. This activity accounts for 60% of online advertising revenue.

Marketers have poured 1.05 billion pound form of advertising, accounting for 59.8% of the total funding for their online advertising. Scope of advertising technology offers the most money and accounting for 19% of the market turnover. Telecommunications ranked second with 14% and financial third with 13%.

"Perhaps surprisingly very worthwhile, an economy" setbacks "is leveraging digital technology. Therefore, that the "change of honor" from other forms of traditional advertising to online advertising. This area is very promising and worth the investment affordable for a period instability, Eva Berg-Winters, an expert at the PwC online advertising

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Video ads in newspapers

Video ads will be first released on the American magazine Entertainment in September. This new technique of the ultra-thin screen, small screen size of mobile phones, rechargeable batteries can be. Video clips stored in the chip (chip cards like music) and activate the report page is turned over. Each chip can store up to 40 minute video.

The first chip is expected from the programs from CBS television network's show America and operates Pepsi ads. Video ads will appear on the copies of the magazine Entertainment on 18-9 was released in Los Angeles and New York.

This is not the first advertisers to experiment on digital magazines. Last year, Esquire, a magazine for men, used the technique to cover e-ink display alternate patterns. Electronic ink is a technique used in electronic books Sony Reader and Amazon Kindle.

Americhip, a company developing video-in-print (with the newspaper in), also created in technical journals impact many different senses, including taste.

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Online advertising

In large world of the Internet with millions of people use every day, most of them usually reading of online advertising when surfing the web and that is great opportunity for your advertising and marketing business - product -- online services on the Internet.

Advertising online is what?
As well as the type of ads, ads on the network to provide information, speed of transactions between buyers and sellers. Ads on other Web ads certainly on media in the other, it helps consumers can interact with ads. Customers can click on ads to get information or buy products with models in ads that even they can buy the products from online ads on the website.
Online advertising have created opportunities for advertisers to precisely target our customers and help them run ads with the interests and tastes of consumers. The media's they also have the ability to target selected, but only the Internet with great ability like that.

The advantages of advertising on the network
Ability to select target
Advertisers on the network are more likely to choose a new target. They can target companies, countries or geographic areas as well as they can use the database to make the basis for direct marketing. They also can be based on individual preferences and behavior of consumers to target the appropriate audience.

Ability to track
The marketing on the network to track behavior of users to their brand and explore interests and concerns of potential customers. For example, a production car can track behavior of users through their site and determine if there are many people interested in their ads or not?
Advertisers can also determine the effectiveness of an ad (through the number of ad clicks, people buy products, and the number of ads run, ...) but this is difficult to implement with ad type as on traditional TV, newspapers and notice board.

Flexibility and ability to distribute
An ad network is transmitted 24/24 hours a day, all week, all year. Moreover, the campaign can be started up or cancel at any time. Advertisers can track progress daily advertising, review performance in the first week and can replace the ads in the second week if necessary. This certainly other types of advertising on the newspapers, can only change the ads when suddenly the new ad or TV to the very high costs for change regular ad.

As interactive
The goal of advertisers is associated potential customers with brands or their products. This can be done effectively on the Internet, because customers can interact with the product, test products and satisfying if you can buy. For example, an ad for computer software can send customers to the product display to get information and check directly. If customers like the software, they can buy directly. No type information in which they can lead from information to learn when to buy products without any obstacles, such as the Internet.

Assess online advertising
When online advertising debut, no one must know the value of advertising on the network how. But more on a new model, many trail pricing structure was born. Today, models are priced from all types of fixed price, the price a number of ads, the cost per click the ads, charge for each ad to be transmitted, the number of rows purchased, ...

Buy network ads
A campaign on the Internet, like any media ads, requires the strategic planning to ensure money is used effectively and achieve its objectives

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How to get rich real network

You will not become rich quickly by this, but if you know how to change the knowledge, talent and skills to their writing or to create video blogs online then you will earn a tolerable.
1. The advertising content by: this program will be based on context and content of a daily web site to automatically post ads on the website. The ad content by most popular is Google Adsense. With this program, the website administrator (webmaster) will receive a small fee each time Web users click on an ad on their page.
2. The marketing alliances (affiliate). The company will pay you for introducing users visit the site and their purchase. Amazon.com is a typical example.
3. Optimize search results. This is the key to making money online. If the computer search can not find you, you spend it. Learn SEO and try to learn as much as possible - as you know more, have to make your money more.

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Six step online advertising

In terms of efficiency and categorized, online ads bring business opportunities to advertise products to potential customers a better selection and with a level of cost suitably than production product ads.
To implement and manage a good campaign ad online, you should plan by 6 steps:
Step 1: Identify target
Company conduct ad for purpose? Promote the image? Introduction of new products? Increase sales ... When determining the objective, all activities in the campaign will aim to achieve it. With the campaign "a long-term", or define goals in both short and long term to ease management and evaluation more effective.
Step 2: Plan
This step is vital for an ad campaign successful. Plan as detailed, as management effectiveness. The criteria should be specified in the plan include the message and the object receiving advertising, budget, time to run campaigns and desired effect obtained after the campaign.
Step 3: Select ad format
There are many forms of online advertising to choose (Banner, Text link, Inline-text, Rich Media, ...). Each form of advertising has advantages, unadvantages different, select the form of ads based on the goals set for the campaign. Some criteria to consider when choosing the form of online advertising is the ability to classify subjects receiving advertising, the rate of CTR (Click-through rate: Rate click advertising messages on the total number of ad it appears) and costs.
Ability to classify objects to the best of forms of ads based on keywords (and Inline Text link-text). Do ads appear depends on the keywords should be selected ad content usually close to the needs of visitors more. Moreover, by Inline Text and link-text is a form of affiliate advertising, profit sharing (Advertising Affiliate) in which the service provider advertising a role between the advertising messages can to be shown on a number of relatively large sites as well as forum or blog.
Of the CTR, you can refer to the statistical report performance by service providers or the market research provided. CTR is as high often with advertising messages more effectively. This is just a quite sensitive because it depends on many factors: product ads, website ads, time, keyword, ...
On the advertising costs, most of the service providers are based on one of the following:
• fixed costs: The cost of advertising time ads (weekly or monthly). This charge more show less efficient and less customers are welcome. At the world, few online advertising applied this property in Vietnam, but this is still quite popular, especially with banner ads.
• CPM (Cost per thousand Impression): This is how the cost based on the number of times an ad appears. This is the cost effective than with how the fixed costs because it based on the number of readers active to advertising messages.
• CPC (Cost per Click): This is the form is quite popular because it is the mediation between the interests of the buyer and sell advertising. Ad buyers benefit because only pay when people click on your ad text, but costs 1 times quite often click and click the Author to make money not been resolved thoroughly to.
• CPA (Cost per Action): No exploit the advertising services in Vietnam any applicable costs in this way. Pay for the actions of the next customer (such as placing purchase orders, account registration, ...) is the cost effective purchase for the ad but can only apply when e-commerce really development.
Step 4: signal contract of ads
Current trends of the market of online advertising in the worlds is the formation of the service provider advertising medium instead of the website owners have to exploit the ads on your site. Selected service provider of online advertising professionals for their campaign means that you will be consulted and better care. Besides, with the high-value or the long run ads, do not ignore the negotiations on the price (usually always have the discount from 5% to 20% for this type of contract) .
Step 5: Monitor and evaluate effectiveness
Flexibility is the outstanding advantage of online advertising. Changing the content messages and the date and time the ad runs are conducted very quickly and conveniently. Many forms of advertising also appears to allow the purchase of ad tracking and campaign management directly on individual accounts.
For most of the other forms, the ad buy will provide the basic parameters related to the show, and click IP. If not provide the support services statistics on this data, you can use the free service by Google Analytics update the table detailed statistics on the number of guests have visited website.
Step 6: Report of Results
Based on the data already, the sum and report on the effectiveness of the campaign becomes fairly simple. The data allow evaluation of the initial level of complete objectives before the campaign, which maintain or adjust the criteria for the next campaign will achieve higher efficiency.
The birth of the Internet open to business opportunities new business. Along with the series is the gadget has been upgraded to the maximum service business, serving the community best. Use what effective online advertising offers for you to become a leader, at least in areas that you are participating.

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