Check website with Google AdPlanner and BizInformation

Your website is ranked the class how many of the world? Every day how much traffic? Value how ... are questions that any website owner would like to know. With two reviews online services below, you will probably know the position your website on the world map website. Note: the number of reviews of different ways to do their work without much difference.

Google AdPlanner

Google this site require you to sign in with your Google account and accept the terms set out if you want your website. To conduct reviews at the sites you select the Research tab, select the Search tab and enter the site by site to check information (not including characters http://) and click => to complete the declaration. Your job is now waiting results Google AdPlanner for you to check out is completed.

BizInformation

Address BizInformation.org access (or access Bizinformation.org / en if you want to use the Vietnamese language).

This service allows viewing the location of the site, number of visits per day, worth ... site provides information very quickly. After the visit, just type the name of the web address to check the box under How much is your website worth? (or how much is your site worth?) and click on Value (or value), set up online sites will give you a result of information for your reference. The website also links to the chart review daily traffic to your Alexa page references added.

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Free tool to manage online reputation

Do you know what other people say about you?

If you want to know how to track the presence of the company and monitoring its trademark, the company is you may have encountered. Here are 6 tools top can serve management plan online reputation of your company. These tools can be applied to product, brand or company or even individual brands. Use them to search, locate and respond when necessary.

1. Google - Google.com / alerts
Definition: Google Alerts display latest news sent to your email, it is based on the search results Google's latest based on your selection of topics or areas that interest you. You can subscribe to news alerts via email or RSS functions.
Application: Many people use RSS to view updates and the company is using the PR function is to track the campaign's PR. You can track the release of an article, updated latest events in the industry and the competitors and see who are writing about yourself, all things can be conducted simultaneously.
Marketing strategy: Set up of a comprehensive notification can update all the stories have mentioned the name, topic or your company just as soon as they appear. As part of filtered information usually always full news items as required should you need to create a database about the blogger and journalists to reach them directly and build better relationships.

2. Posts on the blog - Technorati.com
Definition: If you are writing the blog that you really need to use Technorati, a search engine blog-scale world's largest. When you register to use Technorati services, it will monitor feedback on the blog "or any blog links to your blog.
Applications: Search your name on Technorati and register function to RSS notification when someone write about your company blog, you'll recognize immediately.
Marketing strategy: Use Technorati to track any blogs connected to your blog. And when you write an entry related to their actions will help strengthen the ability to recognize for their blog / reputation of your company.

3. Comments on the blog - backtype.com
Definition: Recently a new service was created to solve the problem management comments on the blog. Please pay attention to this. Someone can comment on your company blog on the series so if you only track entry, the firm will definitely miss the comments there. BackType service allows you to search, track and share their comments on the web. Whenever you write a blog comment on other people connecting to your blog page, BackType be saved for you.
Applications: Use BackType to remind you about the blog that you have to comment, discovered the people who have influence and they are the blog comments that you see and continue the conversation is incomplete when and you are a previously initiated.
Marketing strategy: Establish a list of people who have great influence in the operation of your company. Then, you track their comments through the blog and leave your comments right after their comments. This action will help you build your brand through the "food as this.


4. Group discussion (discussion board) - boardtracker.com
Definition: In addition to blog and article of traditional journalists, the discussion is another channel that people can focus on a community and talk about your company. Most people are unaware channel to discuss this group until the other site about this comment from the excerpts of the discussion group it.
Applications: Use boardtracker.com to be notified immediately of the message if your company name in the discussion group.
Marketing strategy: Search all discussion groups are related to field operations of your company and participate in 2 to 5 groups to discuss the most exciting. To know the exposure of each discussion group, you can rely on the number of items discussed and members registered. Participate in the community that by initiating the topic at the same time to the name and URL (link) of your company just below each article.


5. Twitter - search.twitter.com
Definition: twitter is a service support blog super small, currently provide services to more than 3 million users. Messages sent via twitter (tweet called) moved with lighting speed so if you do not catch them, they will distribute the virus so quickly.
Application: Use the search function of twitter, you can detect any messages appear with the name of your company and respond (or silent).
Marketing strategy: When you see a message has mentioned his name, you should use the @ character attached to the account name of the write messages (such as @ danschawbel) for comments. When you respond, you start to build awareness for the brand name companies and see your message will be that feeling of really interested and active listening.

6. FriendFeed - friendfeed.com / search
Definition: FriendFeed is a social gathering. Like when using Youtube, Delicious, twitter, blog or Flickr, you may include all social relations to their one (Friend) feed, a folder that update and share information summarizes new of a website link.
Applications: You can conduct searches by brand name companies in the entire social network at the same time thanks to the search engine's site. In addition to the video or the message is relevant to your field, you can also analyze the comments that people expressed.

Marketing strategy: Using management FriendFeed (friendfeed.com / embed / widget) and display it on your blog or website of your company for people to feel active social media you are does. Also, you can search and identify those who are talking about brand their company on FriendFeed and respond with their comments.

You can use all 6 free tool for both the management, marketing both brand their company online.

You may not care for the reputation of the online companies themselves, but others are interested. The need to know what we are saying - and dynamics respond somehow. The marketing for the object reader blog or website of your company will become sẻ ribs after you complete homework assignments with 6 tools.

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The term Web/Blog Promotion

Website promotion with some term:
+ SEO: From the first, many people interested and also be mistaken or is SEO. SEO is short for Search Engine Optimization - and conduct a na optimize website for improved web ranking on the search engine. With this concept, many people do business online usually contract it is SEO Promotion website. The truth is not so. SEO is just one of the basic and optional in the process of promoting a website on the search system. SEO for a website, the webmaster have to use some tools such as specific software or tools available on the Net to measure the Title, Keywords, Description, body text, H1, H2, H7 ..., Alt tags, tags, Images, The Robots, Refresh, Topic ,.... numerous and the other specifications. Principles of SEO to a website is to do everything to each site and the website run faster, less error than technical, in the light source than, less than script and in particular: No system is error search for a technical Cloaking - Technical deceive the search engine.

+ SES - Search Engine Submission: Register on website search engine. This term is also very interested because this is a simple and quick to help a new website was created may be listed in the directory of search engine. To do this, the webmaster often use many different ways, but secondary goals are 2 main ways:
- Auto-registration: The webmaster form generally use a software for SES as AddWeb Promoter, Hello Search Engines, Dynamic Submission, ... website to sign up to a series of search engine. Many webmasters are very proud with this type of software that when you have registered your website (and customer) in the thousands - even millions of "search engine" only with a few clicks of times -- and software will change entirely. The facts are so simple? Get Google, Yahoo and MSN as an example: To sign up to have 3 machines, you must do the work: enter security code (for Google and MSN) or logging in to your account (if registered Yahoo). This is the only new people do - not have a software capable to change. Not all, currently have 3 in this market makes the search of the island with: Google + Yahoo + MSN account for approximately 85% of the search world. In addition, Search Engine such as AOL (use Google results), AltaVista, Alltheweb, INKTOMI (using Yahoo's results), Ask / Teoma, Lycos, HotBot Dogpile and about 14.5% market share is again. So to "thousands", a "million" "search engine" is the only market share approximately 0.5%!
- Sign up manually: This is how the right and necessary to your website soon be recognized on the search system.

+ Keywords: Keywords - words that the webmaster or site owner is important for your website. Often, each site is selected from the menu or phrase from each course. For example, sites on the tour since travel, tours, ... entertainment website of the words: music, movies, entertainment, music, ca sy, a color, fashion, ... is often selected as keywords. First time, the keyword is vital for a site. But now with new art from the search engine keywords is only the role of second.

+ Link Back - Link Popularity: The common link. A website is valued at Google or Yahoo as it has many links from other websites to. However, not many have any links as well as many links completely meaningless because if you link to a website is listed in black list (black list for using technology spamming) or a website too few people visited or incorrect topics that the benefit to harm. Your site can be evaluated as "in the same boat" with other websites and such, the risk of your website rớt class is very large.

+ Ranking, PageRank: With ranking, Alexa makes the reputation for absolute accuracy and reliability. Have a website rank high Alexa ranking means the website that many people know, many people visited and it can easily be found with top position on the search system. PageRank is a tool that counts the number of a link back any website. if your site has high PageRank is also means the site is visited more than ask visitors to click directly link (or banner, logo) to your website and search system also welcome you with more .

+ Search Engine: The search engine such as Google, Yahoo, MSN, ... The search engine uses a software called robots, or Spider, Crawler, or Bot or to automatically index and index all websites on the way they "get through. Then, the information is sent to Data Center's search engine for handling, refinement, classification and put into storage. When a user needs to find an internet content, they will tag it and duties of the search engine to find the time on its list of relevant results (was indexed before). This work has been carried out completely automatically and order priorities different for each different site. The well site, rich content (such as electronic page report, the big blog, forum members agree) will index more often. Therefore, search results are usually fresh for the big site.

+ Internet Directory: This directory is the same as the type of internet page of the Vietnam Gold. The folder contains a lot of websites for each category, each of different topics. Unlike search engine - directory of internet does not work automatically but usually by the administrator update information through the registered owner of the website sent. If your website is represented in many categories, the internet ranking, PageRank and placement on the search engine is also higher.

+ SEM: Search Engine Marketing. That is what the website managers and business online aim. SEM is a combination of all of the above, including website optimization, site registration system to search folders and internet, set to link to other sites (including the purchase link by placing the logo, banner ads) and many more jobs to help websites become more friendly to search engine ranking for keywords in the website has been improved, many websites have access count more.

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Controlling the level of web traffic

The volume of traffic a website is a measure of hearing about the popular website that. By statistical visitors, can see the deficiencies of a website and improving it. They can increase (or in some cases can reduce) the level of popularity of a website and the number of visitors - that is to increase / decrease traffic.

1. In case of limited access (to reduce traffic to benefit)

In some cases, to protect some areas of the site, we use the password (password), only to allow some who are allowed access to some special.
Some governance forum also often choose to block certain sites on the Web to specify a certain number of traffic is the only, such as setting limits geographical scope has access to, as the election site in an area that such.
There is also the administrator will limit access to the server based on the number of connection (connection) with servers and bandwidth (bandwidth) has cost targets by each connection.

2. In case of increased Web traffic to benefit

Web traffic can be increased by placing it on the Web search engine and ad placement, including the mailing introduced a series, the frame format ads and pop-up ads on the Web that. Web traffic can also be increased by placing the ad on the internet.

If a website is not listed in the first page of a search engine is, the opportunity to find he has continued to decrease significantly (especially if competitors appear other sites first. Very few people suffered ignore the first page, and the percentage of people find acceptable melanjutkan little more. Therefore, to occupy a suitable position on search pages search engine also important as the main site.

There are several ways you can use to increase web traffic to their websites, including - but not only limited in number - created for the common link (Link Popularity); ebook or free gifts or messages are quality, advertising, or ads ....

In other ways to increase traffic on, perhaps the most easy way is to increase popularity for the link. This can be done by contacting the same website as your website and set the link to your website. Another way is to write on the electronic magazine (e-zine) or website to post messages such as free men forums or blogs. Advantage of this is to include the website link in your message, that every time someone clicks the link will generate free traffic to your website. Forms of advertising by image points (pixels ads) on the screen can also increase traffic to you, but often not targeted to the right target customers.

More details in the article "How to control web traffic"

3. Increased traffic a natural.

Web traffic of a website is not through paying for the listed categories of searches are often called natural traffic (Organic traffic). Traffic nature can create or increase due to appear on the website directory (such as Yahoo! And DMOZ), or on search engines (like Google and INKTOMI), or on the guide (as Yellow Pages and guide tours of tourist hotels and restaurants), or on the site has achieved awards.
In most cases, it is best to increase web traffic by registering with a search engine major. If only registered not only ensure increased traffic, as search engines work on the principles of increased traffic from (crawler) for the website is registered. The crawler type programs are also called "spider" (spider) or "robots" (robots). Crawlers will start from the home page of website registration, then follow the link in the links page to find it to see the list to search the site immediately. Crawlers will begin collecting information on this page and save, then indexed in the database of searches. In any case, the search engine will index the address of the page URL and title of the page. Most cases of the index by the header of the site (also called a meta tag) and a limited text that's page. When people use search engines to find a word or a question that the search engine will control the database that it can then display the results, usually arranged depending on the order of Thuột Sorted by search engine (search engine algorithms).

Normally, the natural results are best achieved most cú click from Web users. Some research shows that these results accounted for 5% to 10% of the click. Each series will receive results from 30% to 60% of the click of times before. This shows that the appearance in the top group is quite important. Some companies marketing business on the search engine. However, now the manager of the website to find the company on this one, but they often have too little real understanding how to achieve results. And even with the pay-per-click, marketing through the search engine is usually paid monthly or annually, and most of the company-owned search engine will not promise any specific results What to pay for them.
By a web of information giant, the crawlers must update the index daily, weekly and monthly all pages that it finds thay.Chang such as Google, to the end of 2004 index more than 8 billion pages. Whether to have hundreds, even thousands of servers in operation to work spider, the re-indexing still time. Therefore, some has been updated on a website will not appear immediately implement the search by the search engine.

4. Increase ad paid

Dozens of pop-up ads on the screen
Wishing to pay less money but quickly return on investment, a large number of companies have selected forms of Web ads on their sites popular. Forms of electronic marketing, this (e-marketing) is often fall into the following types:

Banner ads (Banner advertising): The banner appears (Impression banner) sold by each thousand times appear formulate Cost Per Impression (CPM-charged by a thousand times appear). At about 2004, the price ranges from about 1USD/CPM for a normal 50USD/CPM to or over a network targeting business professionals especially.

Form Pay per clicks: The commission will buy advertising keywords (keywords) or by course (keyphrases) by bidding for the ads through. Mechanism known as Pay-per-click will sell excellent position to show up in search results for those who commission advertising to pay the highest price. Google to sell advertising to pay their system through the AdWords and AdSense, and will need to set the site on the ad link funding (sponsored links) on search pages. Overture, currently Yahoo! property, is back to regular advertising pay-per-click.

For Internet users see their banner, some companies choose to form ad "intentionally penetrate" (intrusive) - pop-up ads become particularly common for engaging attention. However, most users are used to po-up the troubles and some companies have provided software to prevent pop-ups. Microsoft has always integrated the pop-up blocker in Service Pack 2 version of Windows XP.

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Website registered in the Internet directory (Internet Directory)

Listed in the directory internet is extremely necessary because of the large folder with a wide range of visitors - and defaults, your website will also be many people see.

Directory internet is practically the search engine (Search Engine) managed by the man with bone with meat. The editor of the internet folder manually compiled all the registration link. Listed in the directory internet is extremely necessary because of the large folder with a wide range of visitors - and defaults, your website will also be many people see. Moreover, if you are listed in the directory, the largest Crawler, robots, spiders of the Search Engine will prefer to find your website, and automatically put into your website directory of it free.

Preparing

You should prepare thoroughly before you register your site to any folder internet do. The preparation is that you need to compose a description of your site with the official from under 25. Part of this description should integrate into the 2-3 key phrase is important that you hope it found by Search Engine system.

If you have enough time, let's concentrate on research to find out what keywords or key clauses from the best (or search) for their websites, rather than sitting guess then put "university" to register .

One thing to note is a description website, you will not be added to those questions, sáo empty words and the heavy "marketing". Therefore, if you want to sell shoes and want to find the phrase related as "fitness shoes", "running shoes" should be written description honestly as follows:
Specializing in selling all kinds of fitness shoes, running shoes, boots and shoes of different fashion.
If you write a description of your site form:
Shops footwear fashion of the world's largest, cheapest price with the brand's most popular.
Then surely the editors of the directory will be internet hate, and you sure situation be excluded from the list of them!
Sign up to the directory Yahoo!
Each time you visit a search site, while next to the Search currently on the words "Power by Yahoo!" Means that you are using the system's search Yahoo! But most results were removed from the directory of it. The typical co machine owned by Yahoo! Or dependent on technology and search directory Yahoo! As Altavista, Alltheweb, Overture and Inktomi.
Yahoo has 2 registration options: "Standard" you sign up for free and "Yahoo Express" is the option to pay service fees
Anyone can register for free to Yahoo in the list of non-profit (non-Commercial). you'll easily know if the list is non-profit, because when you try to enroll in a category that, Yahoo will immediately take you to the options "Express".
why you must re-payment for yahoo when you can subscribe to the directory for free? Simply because, if you have paid, time your website available in Yahoo's directory will quickly fold several times (from 48 hours). While if you do not pay, you sign up for free is not a guarantee of what you will be present in its directory. If there is reasonable, it is also a long time after your new record in the category, but the meaning of the presence is also not very high.

The registration of your site to a list of non-profit can be approved if Yahoo as the possibility that, the content you do not subscribe to mention commercial or advertising and marketing. For example, if you have a business page sports shoes, home is just full of shoes and prices, can your site will not be accepted. But if the site, you make a few pages to advising clients on their choice of sport shoes appropriate, to benefit the health of the page you are again very welcome.

In the commercial category, Yahoo sites required to pay USD 299 per year for a subscription service Express. However, not necessarily that you have closed the fees Yahoo will list your website immediately, but within 7 days time, Yahoo will let you know you have listed in the directory of it or not. However, the absolute majority of cases, Yahoo is approved. If you're approved, then every following each year, you have to pay again for next year. However, you check in the early years, the number of visitors that Yahoo's directory that gives you that corresponds to the amount you spent or not. If found not effective, you have the right to refuse to pay, and of course, your website also been named bricks from the list of Yahoo!

But with the access traces (of Search Engine such as robots, spiders, crawlers), then why? Registration sites listed in Yahoo's directory because you hope the spiders will be highly appreciated your website, but now you are no longer listed in the directory of Yahoo, the more affordable, the system also traces to stamp you died ? Do not worry too! The system traces access will continue to list your website. This time, the ratings are not based on whether you get listed in Yahoo's directory or not. Bởi vì, sau một năm tồn tại, bạn đã có nhiều site link đến mình - điều này có nghĩa là việc không còn được liệt kê trong thư mục của Yahoo không ảnh hưởng gì nhiều đến vị trí xếp hạng của bạn. If financing a narrow, you can brave broker with a directory of Yahoo and register again when you see extremely necessary.

The cost to pay annually for Yahoo only apply to the commercial category. If you register your site to list non-profit, then your website will be listed permanently that no longer have to pay a regular basis every year. However, you should read the terms before signing up to avoid regrets later.

But how do I subscribe to Yahoo's directory? Very simple: if you subscribe to a folder non-profit, you simply go to Directory, click "Suggest A Site" appear at the top right corner of the screen. An input box appears for you to enter information. That's it.

If you sign up for pay, you do not need to choose correctly on a list to display. Instead, you simply click on this link. Editor of Yahoo will select the appropriate category to help you. Your job is to simply fill out the necessary information.

The above instructions only just enough to let you be listed in Yahoo's directory. If you jump and see that necessary, any application of these instructions. Certainly, it will bring immediate effect for you. However, if there is enough time, you should prepare more thoroughly before signing up websites to service this important.

To be sure, you should choose a service to advertise their websites to help make their business registration sites in Yahoo's directory because they have experience, have skills, relationships and conditions of payment online ( pay by credit card).

Registration sites in the ODP (Open Directory Project)

The project folder open - ODP (http://dmoz.org) is built on the basis of free and voluntary (one of the free service the best of Netscape). This folder is seen as an essential option for most of the Search Engine (Google, Yahoo, MSN, Altavista, AOL, A9, HotBot ...). Because of this, is listed in ODP is necessary - vital for all websites!
Good news for the ODP you are completely free! Also the most depressing news for you is that you never received information confirming you've signed up to the ODP and for how long, then your website will be listed.
To subscribe to the ODP, you select the appropriate category for your site, then select "Suggest A Site" on the right screen. Complete information in accordance with the instruction of the ODP. That's it. If approved, you will see their sites appear within 3 weeks. If not, you must register again.
Just as you subscribe to the Yahoo directory, before enrolling in ODP directories (Dmoz), you should thoroughly research the needs of the sites themselves, must simultaneously read that section carefully the instructions of the ODP - if 99% is not you will be excluded from it

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